The label, which traditionally uses professional models for their campaigns, has this year handpicked four exceptional young men to promote their 'I am Sean John' campaign.
For the campaign, owner, Sean “Diddy” Combs also known as Diddy, searched internationally for men who embody the brand’s entrepreneurial spirit, men who not only turned their passion into a successful business but are also making a positive difference in the world through their professional, charitable, and personal endeavors.
Jeff Tweedy, President of Sean John, summed up the campaign and its impact best when he said, “We are excited to launch the ‘I Am Sean John’ campaign and put a spotlight on the different kinds of men who characterize the brand. It is their image that proudly serves as an example of successful men using their inherent skills to benefit those around them. We hope to encourage and inspire all men to follow their lead and become the men of I Am Sean John.”
Bolaji Kekere-Ekun though usually not keen on being in the limelight saw his participation in the campaign as an opportunity to give back to the Nigerian society and has donated his entire model fee to Lagos-based charity, Bake for Change which primarily focuses on giving back to society through activities that positively impact the lives of less privileged youth and older adults in Lagos, Nigeria.
Bolaji who expressed his appreciation for being a part of the campaign said, “I am honored to be a part of the “I am Sean John” Fall/Winter campaign. This just shows that there are people outside Nigeria who appreciate our work and with this, I hope to empower the Nigerian youth to follow their passion and pursue excellence in whatever they do”
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